深圳龙华某二手楼盘 每日经济新闻资料图（图文无关）

越来越多二手房业主开始选择自己卖房了。

“房子低于指导价，挂牌的是业主本人，不是中介。已经住了6年，花了不少心思装修和保养，楼下就是商场，重点学位龙华外国语学校。”

在社交平台上，许依橙洋洋洒洒介绍着自己位于深圳龙华的房子。

《每日经济新闻》记者注意到，这段时间，在小红书、抖音等社交媒体平台，不通过房产中介、选择自己直接卖房的业主越来越多。

在某社交平台输入“卖房”两字，可以看到不少业主的挂牌出售信息，甚至还有介绍“如何将房子快速卖出”经验的业主。‍‍‍

一位选择自己挂牌卖房的业主谢望向记者透露，虽然是通过社交平台卖房，但该走的程序还是得走，可以通过中介或者委托律师办理，省掉中介佣金。这么做要便宜很多，一般万把块钱就能搞定。

1

越来越多业主直接自己挂牌卖房

“业主本人，不是中介，户型为133平方米五房两厅两卫两阳台一厨，中间楼层。”

今年1月，许依橙在小红书挂出了自己位于深圳龙华的房子。

在谈到自己房子的卖点时，许依橙认为，一是装修，二是学位，三是性价比。因为房子是自己直卖的，对购房者来说整体购房成本要小很多，光中介费就可以省下10多万元。

据许依橙介绍，自己房子当初装修时也花了几十万元，购房后可以拎包入住。

许依橙对房子的预期售价不低于900万元，具体价格可再具体谈。

记者注意到，在过去一个月内，许依橙总共发了5条同类型卖房信息，多数以图文、视频+种草风表达售房意愿，评论较多的一条留言达100条。

而在第三方中介平台上搜索该小区房源，显示共32套在售，其中一套132.4平方米的房源，业主挂牌价为939万元，折合单价约7.09万元/平方米，近3个月内小区成交了2套。

虽然在互联网平台自己挂牌自己的房子，确实会带来咨询及带看的增加，但同时也存在较多无用功，比较耗时耗力，甚至平台还会对部分信息限流。

同样正在互联网平台卖房的谢望告诉记者，自己的房子挂出后私信的人确实很多，但更多的还是“礼貌问价”，有的问完价就没后续了，“可能有的只是中介来套底价的，并非真心想买”。

而对于多数购房者担心的交易流程问题，有业主向记者透露，现在只是省去了中介带看的流程，省掉了中介佣金，其他诸如签合同、完税、过户等流程还是正常走，可以委托给中介机构，也可以委托给律师，但整体费用要便宜很多。

程颖去年9月卖掉了自己在深圳龙华上塘的房子。她最直观的感受是，进入市场下行期，房源太多，买家可选择的空间在增大。如果房子没有很高的性价比，卖房周期都很长，小区内有房子从2022年10月开始挂牌，现在还没卖掉。

在程颖看来，“其实自己通过社交平台带来的看房量，并没有中介那么多，更多的还是来问价的。我在社交媒体及房产中介平台都挂了房源信息，但最终成交靠的还是中介的客流。”

2

更关注如何更快卖掉‍‍‍‍

“法律并没有规定二手房交易必须通过房产交易平台。”

北京瀛和律师事务所房产部主任戴金花向《每日经济新闻》记者表示，业主选择自己卖房，可以节省中介费用，且自主选择性更强，但同时也面临耗时耗力、无法提供全面服务等问题。

中国企业资本联盟副理事长柏文喜分析称，二手房业主选择自己卖房，除了避开中介费，一定程度上跟现阶段二手房挂牌量急速增长有较大关系。

“随着二手房挂牌量的激增，市场竞争变得更加激烈，这使得业主们更关注如何更快地出售房屋。此外，一些业主可能也希望有更多控制权和灵活性，他们可能更愿意直接与潜在买家交流，而不是通过中介平台。”柏文喜说。

据诸葛找房数据，截至今年1月份，杭州、上海、大连、佛山、苏州等地的二手房挂牌量均迎来了显著增长。从同比来看，1月重点14城同比涨幅均为正，其中杭州二手房挂牌量同比涨幅以197.76%居首，上海、大连、佛山、苏州分别以涨幅186.03%、174.70%、152.99%、131.09%位居前五。

眼下，部分城市也可以在官方平台发布挂牌信息。

事实上，不少城市早已开始尝试“房东直售”模式。自2021年8月杭州官方率先试水“房东直售”模式以来，深圳、上海、宁波、徐州、苏州等城市也已跟进。

（应受访者要求，文中业主为化名）

撰文| 陈荣浩‍‍‍‍‍

编辑| 陈梦妤

封面图源| 每日经济新闻资料图

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