全网怒骂云锦四季…
云锦四季毫无疑问是最近的“网红盘”。
3月份至今,整个南京楼市都在讨论这个盘,两种对立的声音争吵不休。
一边说,打响南部新城“价格战”的
云锦四季,拉低了南部新城的档次;另一边说,
云锦四季“77折”让南京开发商认清形势,拉开了南京新房降价的大幕。
渐渐地,舆论讨论的声音越发激烈,最终甚至演变成南京新房降价潮要来了。
不管怎么说,“黑红”也是红。
先让我们看看为什么
云锦四季会被骂。
最重要的原因在于,
云锦四季的这次的77折优惠完之后,最终的成交价格不足3.7万/平。
要知道如今南部新城的新房们开盘价动辄5万+,云锦四季你搞77折,清盘倒是干脆了。剩下南部新城的一帮兄弟的房子未来怎么卖?
一些前期5万多上车的老业主更是不干了,什么意思?
买房1年多,开发商
这么
一番操作
,直接让老业主们血亏
150
多万
。
这还不是最关键的,
南部新城云锦四季的“降价”
操作
,各位看官有没有觉得似曾相识.
因为这让我不由
得
想起2021年的江北
核心区。
江北核心区的新房自从2021年底就开始退烧了,进入2022年就有开发商受不了,新房降价成了“缓解压力”的良药,随后江北核心区的其他楼盘全都开始跟风。
“你打9折,我也9折还送装修包
”,
“
那我
打
85折
,不好意思我
直接
8折。
”
云锦四季真的是要把南部新城的楼盘拉入“降价”的大潮里吗?
要知道,今年春节之后南京有不少的楼盘降价抢跑,但是由于多方面的原因都没有引发市场的震动。
云锦四季的降价引发舆论关注,其一是因为它坐落于“富人区”的南部新城。
南部新城是一块能与河西正面交锋,不分上下的板块。南部新城作为南京的头部板块,它的房价走势对于南京其他板块的房价有深远的影响。
连5万多的南部新城扛不住了,都无奈77折拋房。那些对外放风4万板块的房子该怎么卖?
比如雨花核心区的几家楼盘对外报价是4万,如此一来逼着这些楼盘也不得不跟风打折促销。
云锦四季降价引发舆论的第二个原因,降价用力过猛,直接来了个77折!
之前南部新城也有楼盘搞活动降价促销,但降价的力度都比较克制。
和云锦四季同为四叶草的云萃府和南宸紫阙,对外的优惠是9折。
保利招商文璟和颂:120㎡户型优惠3500-4500元/㎡,特价房优惠60万+。
润淮府:142㎡好楼层600万,底跃550万起。
三金睿境:优惠400元/㎡。
第三个原因是因为这次云锦四季的打折造势,太大张旗鼓了。
之前南部新城的润鸿府放出3套底跃特价房,单价2.87万/平起,最大的优惠100万,买房的客户还必须签保密协议。
但是在该楼盘老业主追责之后,开发商华润是打死也不承认。
云锦四季这次直接喊出77折,算是打破了开发商之间形成的默契,把原本各家房企低调的降价行为放到太阳底下暴晒。
只要涉及到新房大降价,势必会引发了老业主的声讨,原本各家楼盘都想偷偷地促销,不想搞得里外不是人。如今云锦四季这番77折操作,就是把南部新城其他楼盘放到火上烤。
写在最后:
当前南部新城还有17个楼盘在售,短期是供大于求,新房的内卷已成既定事实。在这样的背景之下,云锦四季的降价也在情理之中。
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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}
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